and it shows in their store’s sales.

To Visual Merchandisers who succeed, creating great displays that sell more clothes isn’t just a job, it’s a passion.

And today we visited Almera Mills at her store in Pretoria to see for ourselves what passion looks like in the Capital, when set up for retail.

Almera won the VM of the month title at Display Equipment Co. for the best dressed mannequins, showing off her Curvy jeans on their new Curvy mannequins.

Our skilled Almera is clearly commited to what she does, and meeting her today showed us how impactful her great attitude is to the business. It seems that people really do prefer to buy from… people!

Because great displays increase sales.